Not all social media channels are created equal I started a monthly comedy event in Bristol just over a year ago. We created a Facebook page, and promoted our events using Facebook’s event creation and advertising tools. By the end of the first year, we had an audience for the page of 500 people, and … Continue reading How I gained over 500 followers by posting once a month.
I'm starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO and email campaigns towards a targeted account-based approach. If you want to build high quality leads, as most businesses do, then LinkedIn might just be the place to do so. Why LinkedIn? With over 400m users, … Continue reading Can your business make more from LinkedIn?
Let me start by saying I'm not really a massive Twitter fan. It's well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless scroll of the marketing juggernaut every company assumes they ought to hop on. Twitter does have … Continue reading How to nail Twitter, in a single tweet.