I get asked this question a lot. You just launched a business, and you're not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you're not so young? What if you feel a bit overwhelmed by all the different platforms, channels, … Continue reading How do I promote my new business online?
If you're a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You're probably thinking, 'I should be on Twitter' or 'I should do more blogs' or 'I need to add more people on LinkedIn.' Those are all examples of tactics instead of … Continue reading How to put together a mini marketing campaign
The Edinburgh Fringe is an incredible annual festival of the arts. It's also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do you get an audience for yours? Unless you're famous, or winning awards, or on TV, it can be hard to stand out. Some small lessons I've learned from running … Continue reading Marketing Lessons from the Edinburgh Fringe