make america great again

What can we learn from bad American adverts?

A recent trip through the Mid-West taught me an awful lot about what makes good copywriting. Throughout America, billboards are used to line the giant interstate highways. Whatever the promotion, the tone of voice and visual style was oddly consistent. Few images, capital letters and slogans that are very, very direct. 'Don't believe everything you … Continue reading What can we learn from bad American adverts?