I get asked this question a lot. You just launched a business, and you're not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you're not so young? What if you feel a bit overwhelmed by all the different platforms, channels, … Continue reading How do I promote my new business online?
Twitter and Facebook share a lot of similarities- A blue and white colour scheme, an abundance of cute animal pictures, the apparent ability to topple governments. For many of us they seem to be two sides of the same coin, so the temptation is to share identical content on both, copying and pasting from one … Continue reading How to promote your business event differently on Twitter and Facebook
Not all social media channels are created equal I started a monthly comedy event in Bristol just over a year ago. We created a Facebook page, and promoted our events using Facebook’s event creation and advertising tools. By the end of the first year, we had an audience for the page of 500 people, and … Continue reading How I gained over 500 followers by posting once a month.
I'm starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO and email campaigns towards a targeted account-based approach. If you want to build high quality leads, as most businesses do, then LinkedIn might just be the place to do so. Why LinkedIn? With over 400m users, … Continue reading Can your business make more from LinkedIn?
Let me start by saying I'm not really a massive Twitter fan. It's well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless scroll of the marketing juggernaut every company assumes they ought to hop on. Twitter does have … Continue reading How to nail Twitter, in a single tweet.