Why your business should probably use Facebook advertising.

I'm not a huge believer in multi-platform, spammy approaches to media. In fact, as my weight loss relaxation tape keeps telling me, 'Less is More.' Many businesses are rightly abandoning Facebook in favour of the more public platforms, or chasing after Snapchat, Instagram or the other next best new thing. Before you write Facebook off … Continue reading Why your business should probably use Facebook advertising.

Marketing for ‘Punks’ – does such a thing exist?

The founders of craft beer brand BrewDog wrote a book on how to inject the spirit of punk into your business model. Great, I thought. That sounds refreshing. Like a beer. BrewDog famously petitioned the government with a dwarf to promote smaller drinking measures, and filled roadkill with 55% beer to send to their investors. … Continue reading Marketing for ‘Punks’ – does such a thing exist?