market research

‘Just Google it?’ How to get proper market research for free

Proper market research is easily forgotten, and often ruled-out because of the perceived cost or time constraints. That's why it can be tempting to guess buyer personas. Or, worse still, leave them out entirely. But market research should be an essential part of creating any campaign. So if you're a small company, or a small agency, how can you do your research for … Continue reading ‘Just Google it?’ How to get proper market research for free