When I first started blogging, nobody really read what I wrote. And rightly so. A few months ago I was looking at ways to boost organic website traffic, and someone recommended I try this new tool. That was how I stumbled on Crowdfire. Crowdfire shows you the right people to follow on Twitter, and helps … Continue reading What crowdfire did to my web traffic
I get asked this question a lot. You just launched a business, and you're not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you're not so young? What if you feel a bit overwhelmed by all the different platforms, channels, … Continue reading How do I promote my new business online?
If you're a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You're probably thinking, 'I should be on Twitter' or 'I should do more blogs' or 'I need to add more people on LinkedIn.' Those are all examples of tactics instead of … Continue reading How to put together a mini marketing campaign
The Edinburgh Fringe is an incredible annual festival of the arts. It's also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do you get an audience for yours? Unless you're famous, or winning awards, or on TV, it can be hard to stand out. Some small lessons I've learned from running … Continue reading Marketing Lessons from the Edinburgh Fringe
How do you ensure that the copy on your website does what it says on the tin? Websites are more than just shop fronts, they're the digital face of your business. So in that sense, make sure you wash your face and pick out the bits of spinach from between your teeth, because you're frightening … Continue reading The Golden Rules for Website Copywriting
Whatever you're doing, you will need a strap line to support marketing and web content. Whether it's brand guidelines, a mission statement, or a traditional slogan to refer back to as your organisation grows, here's 5 steps to get you there. Uncover your strengths To start with, draw a Venn Diagram. Label one side 'Benefits' … Continue reading Write the perfect slogan, in 5 easy steps
What should I blog about? A lot of us are held back from publishing blogs because we don't know where to start. If you're marketing a business, blogging can become a monthly headache. What do I write about? Will they even care? Stop panicking. You don't know what to write for a good reason. Good blog … Continue reading How to map a year’s worth of content in an hour
Proper market research is easily forgotten, and often ruled-out because of the perceived cost or time constraints. That's why it can be tempting to guess buyer personas. Or, worse still, leave them out entirely. But market research should be an essential part of creating any campaign. So if you're a small company, or a small agency, how can you do your research for … Continue reading ‘Just Google it?’ How to get proper market research for free
I'm starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO and email campaigns towards a targeted account-based approach. If you want to build high quality leads, as most businesses do, then LinkedIn might just be the place to do so. Why LinkedIn? With over 400m users, … Continue reading Can your business make more from LinkedIn?
Let me start by saying I'm not really a massive Twitter fan. It's well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless scroll of the marketing juggernaut every company assumes they ought to hop on. Twitter does have … Continue reading How to nail Twitter, in a single tweet.