What should I blog about? A lot of us are held back from publishing blogs because we don't know where to start. If you're marketing a business, blogging can become a monthly headache. What do I write about? Will they even care? Stop panicking. You don't know what to write for a good reason. Good blog … Continue reading How to map a year’s worth of content in an hour
Not all social media channels are created equal I started a monthly comedy event in Bristol just over a year ago. We created a Facebook page, and promoted our events using Facebook’s event creation and advertising tools. By the end of the first year, we had an audience for the page of 500 people, and … Continue reading How I gained over 500 followers by posting once a month.
Gillian Best is an accomplished Canadian author, swimmer and a seaside enthusiast. As a child she once dreamed of becoming a garbage man, or a surfer, though she eventually discovered her talent for creative writing. Like the sea, language has been a vital part of her life. I spoke to her to find out … Continue reading Gillian Best, author of ‘The Last Wave,’ on what makes great writing
Proper market research is easily forgotten, and often ruled-out because of the perceived cost or time constraints. That's why it can be tempting to guess buyer personas. Or, worse still, leave them out entirely. But market research should be an essential part of creating any campaign. So if you're a small company, or a small agency, how can you do your research for … Continue reading ‘Just Google it?’ How to get proper market research for free
I'm starting to believe that LinkedIn is the way forward. A growing trend is emerging, which moves away from labour-intensive SEO and email campaigns towards a targeted account-based approach. If you want to build high quality leads, as most businesses do, then LinkedIn might just be the place to do so. Why LinkedIn? With over 400m users, … Continue reading Can your business make more from LinkedIn?
This is just a thing of beauty. Well, the squid isn't. But it's the most engaging double page advert I've seen all year, and I instantly fell in love with it. Though admittedly, I hate mayonnaise. Hellman's nailed the copy in this, and here's why: The tone of voice is child-like and curious. What on earth … Continue reading Why I love the copywriting in the latest Hellman’s advert
A recent trip through the Mid-West taught me an awful lot about what makes good copywriting. Throughout America, billboards are used to line the giant interstate highways. Whatever the promotion, the tone of voice and visual style was oddly consistent. Few images, capital letters and slogans that are very, very direct. 'Don't believe everything you … Continue reading What can we learn from bad American adverts?
I recently sat next to a PR professional on a flight, who told me she worked for a FTSE 100 company. As part of a team of six, she represented this company at a major conference, and from the sounds of it, spent most of the time having expensive dinners. Their PR activities were pre-planned, executed … Continue reading PR is expensive and pointless, right? Wrong.
Let me start by saying I'm not really a massive Twitter fan. It's well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless scroll of the marketing juggernaut every company assumes they ought to hop on. Twitter does have … Continue reading How to nail Twitter, in a single tweet.
I'm not a huge believer in multi-platform, spammy approaches to media. In fact, as my weight loss relaxation tape keeps telling me, 'Less is More.' Many businesses are rightly abandoning Facebook in favour of the more public platforms, or chasing after Snapchat, Instagram or the other next best new thing. Before you write Facebook off … Continue reading Why your business should probably use Facebook advertising.