If you're a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You're probably thinking, 'I should be on Twitter' or 'I should do more blogs' or 'I need to add more people on LinkedIn.' Those are all examples of tactics instead of … Continue reading How to put together a mini marketing campaign
Your phone is probably overflowing with guff. Emails, missed calls, messages, likes, shares and comments like a hailstorm. Studies have shown our brain's reaction to constant notifications releases Oxytocin, a feel-good chemical associated with pleasure. We're addicted to the deluge of the internet. The worst thing about the guff-storm is the likelihood of dropping the … Continue reading How I Organised the Sh*t Out of My In-Tray
The Edinburgh Fringe is an incredible annual festival of the arts. It's also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do you get an audience for yours? Unless you're famous, or winning awards, or on TV, it can be hard to stand out. Some small lessons I've learned from running … Continue reading Marketing Lessons from the Edinburgh Fringe
Email marketing is a contractual affair. Unlike Twitter streams and blogs, which are open to the universe for inspection, sending someone a direct email is a bit like door to door sales. As the EU regulation that supports email marketing, the GDPR, is set to change in 2018, now is a great time for email … Continue reading 5 ways to write emails that delight, rather than disappoint.
How do you ensure that the copy on your website does what it says on the tin? Websites are more than just shop fronts, they're the digital face of your business. So in that sense, make sure you wash your face and pick out the bits of spinach from between your teeth, because you're frightening … Continue reading The Golden Rules for Website Copywriting
Whatever you're doing, you will need a strap line to support marketing and web content. Whether it's brand guidelines, a mission statement, or a traditional slogan to refer back to as your organisation grows, here's 5 steps to get you there. Uncover your strengths To start with, draw a Venn Diagram. Label one side 'Benefits' … Continue reading Write the perfect slogan, in 5 easy steps
Twitter and Facebook share a lot of similarities- A blue and white colour scheme, an abundance of cute animal pictures, the apparent ability to topple governments. For many of us they seem to be two sides of the same coin, so the temptation is to share identical content on both, copying and pasting from one … Continue reading How to promote your business event differently on Twitter and Facebook
What should I blog about? A lot of us are held back from publishing blogs because we don't know where to start. If you're marketing a business, blogging can become a monthly headache. What do I write about? Will they even care? Stop panicking. You don't know what to write for a good reason. Good blog … Continue reading How to map a year’s worth of content in an hour
Not all social media channels are created equal I started a monthly comedy event in Bristol just over a year ago. We created a Facebook page, and promoted our events using Facebook’s event creation and advertising tools. By the end of the first year, we had an audience for the page of 500 people, and … Continue reading How I gained over 500 followers by posting once a month.
Gillian Best is an accomplished Canadian author, swimmer and a seaside enthusiast. As a child she once dreamed of becoming a garbage man, or a surfer, though she eventually discovered her talent for creative writing. Like the sea, language has been a vital part of her life. I spoke to her to find out … Continue reading Gillian Best, author of ‘The Last Wave,’ on what makes great writing