When I first started blogging, nobody really read what I wrote. And rightly so. A few months ago I was looking at ways to boost organic website traffic, and someone recommended I try this new tool. That was how I stumbled on Crowdfire. Crowdfire shows you the right people to follow on Twitter, and helps … Continue reading What crowdfire did to my web traffic
Many of the people I speak to are reluctant to start their own blog. I can understand, because blogging feels daunting if you don't write for a living. If your time is spent focusing on other things, like growing your business, selling more stuff, or climbing the career ladder, then why bother writing a blog? … Continue reading Too scared to write a blog? Don’t be.
I get asked this question a lot. You just launched a business, and you're not sure where to begin. For a younger, more tech-savvy generation, digital communication is hardwired into the fabric of their brains. But what if you're not so young? What if you feel a bit overwhelmed by all the different platforms, channels, … Continue reading How do I promote my new business online?
If you're a small business or self-employed, you might not have the cash to hire an agency to sort your marketing out for you. You're probably thinking, 'I should be on Twitter' or 'I should do more blogs' or 'I need to add more people on LinkedIn.' Those are all examples of tactics instead of … Continue reading How to put together a mini marketing campaign
Your phone is probably overflowing with guff. Emails, missed calls, messages, likes, shares and comments like a hailstorm. Studies have shown our brain's reaction to constant notifications releases Oxytocin, a feel-good chemical associated with pleasure. We're addicted to the deluge of the internet. The worst thing about the guff-storm is the likelihood of dropping the … Continue reading How I Organised the Sh*t Out of My In-Tray
The Edinburgh Fringe is an incredible annual festival of the arts. It's also highly unique, from a marketing perspective. With 3,000+ shows on offer, how do you get an audience for yours? Unless you're famous, or winning awards, or on TV, it can be hard to stand out. Some small lessons I've learned from running … Continue reading Marketing Lessons from the Edinburgh Fringe
Email marketing is a contractual affair. Unlike Twitter streams and blogs, which are open to the universe for inspection, sending someone a direct email is a bit like door to door sales. As the EU regulation that supports email marketing, the GDPR, is set to change in 2018, now is a great time for email … Continue reading 5 ways to write emails that delight, rather than disappoint.
How do you ensure that the copy on your website does what it says on the tin? Websites are more than just shop fronts, they're the digital face of your business. So in that sense, make sure you wash your face and pick out the bits of spinach from between your teeth, because you're frightening … Continue reading The Golden Rules for Website Copywriting
Whatever you're doing, you will need a strap line to support marketing and web content. Whether it's brand guidelines, a mission statement, or a traditional slogan to refer back to as your organisation grows, here's 5 steps to get you there. Uncover your strengths To start with, draw a Venn Diagram. Label one side 'Benefits' … Continue reading Write the perfect slogan, in 5 easy steps
Twitter and Facebook share a lot of similarities- A blue and white colour scheme, an abundance of cute animal pictures, the apparent ability to topple governments. For many of us they seem to be two sides of the same coin, so the temptation is to share identical content on both, copying and pasting from one … Continue reading How to promote your business event differently on Twitter and Facebook