Email marketing is a contractual affair. Unlike Twitter streams and blogs, which are open to the universe for inspection, sending someone a direct email is a bit like door to door sales. As the EU regulation that supports email marketing, the GDPR, is set to change in 2018, now is a great time for email … Continue reading 5 ways to write emails that delight, rather than disappoint.
How do you ensure that the copy on your website does what it says on the tin? Websites are more than just shop fronts, they're the digital face of your business. So in that sense, make sure you wash your face and pick out the bits of spinach from between your teeth, because you're frightening … Continue reading The Golden Rules for Website Copywriting
Whatever you're doing, you will need a strap line to support marketing and web content. Whether it's brand guidelines, a mission statement, or a traditional slogan to refer back to as your organisation grows, here's 5 steps to get you there. Uncover your strengths To start with, draw a Venn Diagram. Label one side 'Benefits' … Continue reading Write the perfect slogan, in 5 easy steps