I recently sat next to a PR professional on a flight, who told me she worked for a FTSE 100 company. As part of a team of six, she represented this company at a major conference, and from the sounds of it, spent most of the time having expensive dinners. Their PR activities were pre-planned, executed … Continue reading PR is expensive and pointless, right? Wrong.
Let me start by saying I'm not really a massive Twitter fan. It's well documented that most brands are followed by less than 1% of their customers, and social media should be for people only. Twitter embodies the endless, pointless scroll of the marketing juggernaut every company assumes they ought to hop on. Twitter does have … Continue reading How to nail Twitter, in a single tweet.
I'm not a huge believer in multi-platform, spammy approaches to media. In fact, as my weight loss relaxation tape keeps telling me, 'Less is More.' Many businesses are rightly abandoning Facebook in favour of the more public platforms, or chasing after Snapchat, Instagram or the other next best new thing. Before you write Facebook off … Continue reading Why your business should probably use Facebook advertising.
The founders of craft beer brand BrewDog wrote a book on how to inject the spirit of punk into your business model. Great, I thought. That sounds refreshing. Like a beer. BrewDog famously petitioned the government with a dwarf to promote smaller drinking measures, and filled roadkill with 55% beer to send to their investors. … Continue reading Marketing for ‘Punks’ – does such a thing exist?