If you’re everywhere on social media, you’re doing it wrong.

If you’re everywhere on social media, you’re doing it wrong.

You’ve decided to ramp up your marketing on social media. Good idea – it works. But which channels to use? How about Vero, which shot to the top of the app charts in February? Or Snapchat, the hottest thing since Instagram, WhatsApp and, er, Mastodon? I’ve worked with many businesses who feel pressured to jump [...]

How I Organised the Sh*t Out of My In-Tray

How I Organised the Sh*t Out of My In-Tray

Your phone is probably overflowing with guff. Emails, missed calls, messages, likes, shares and comments like a hailstorm. Studies have shown our brain's reaction to constant notifications releases Oxytocin, a feel-good chemical associated with pleasure. We're addicted to the deluge of the internet. The worst thing about the guff-storm is the likelihood of dropping the [...]

5 ways to write emails that delight, rather than disappoint.

5 ways to write emails that delight, rather than disappoint.

Email marketing is a contractual affair. Unlike Twitter streams and blogs, which are open to the universe for inspection, sending someone a direct email is a bit like door to door sales. As the EU regulation that supports email marketing, the GDPR, is set to change in 2018, now is a great time for email [...]

How to promote your business event differently on Twitter and Facebook

How to promote your business event differently on Twitter and Facebook

Twitter and Facebook share a lot of similarities- A blue and white colour scheme, an abundance of cute animal pictures, the apparent ability to topple governments. For many of us they seem to be two sides of the same coin, so the temptation is to share identical content on both, copying and pasting from one [...]